Te pai me te whai rawa o Tauranga Moana ki te ao
The prosperity and splendour of Tauranga Moana to the world

Priority One is the Western Bay of Plenty region's economic development organisation and we reflect a partnership between business, communities, Iwi/Māori and local authorities.

Our role is to grow a sustainable economy that improves productivity and delivers prosperity to local people and communities.

To deliver value, Priority One executes work plans across several key strategic areas, including, Talent and Investment, Innovation, Sustainability, Māori Economic Development, City Centre rejuvenation, and Infrastructure.